Project Rockwell is an editorial piece combining typography and photography. The idea was to design an advertisement spread for a typeface, using photographic images as the main material which voices a general concept. The photographs should express the tone and style of the typeface, and also provide a personal outlook of type and life.
The designer chose the slab-serif Rockwell as the subject and used multi-colored pastels to build a letter and photographed it. The idea was that the cubic pastels convey the structural yet playful aspect of the Rockwell font, and that typography is an art in everyday life.
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