7. Poster Design: The Image of Los Angeles

The Image of Los Angeles was assigned as a practice for understanding a city culture that you are not familiar with, and expressing it graphically. In other words, the poster had to convey the spirit of a city. After some research, the designer found that music is an important element of the culture, and that many rock bands derived from this city, and their music produced in the iconic Capitol Records building. To convey the wildness of rock culture and its relation to the Los Angeles, the designer combined the image of Capital Records with cymbals— a crucial instrument in rock— by stack up cymbals discs to simulates the distinctive structure of the building. The crimson background color responds to the hallucinating and extravagant tone of rock, and also reflects the designer’s general impression of LA.