Dean & Designers, INC—a Taiwanese brand for furniture and household goods—needed an identity system before launch their products. The company was aiming for high-end furniture design, and expects to build an international fashion brand that expresses “eastern modernity”, and thus the designer came up with the idea of combining the old and the new.
The word “Dean” is a transliteration of a Chinese character that represents a three-legged Chinese bronze ware popular during the Three Dynasties. To combine the oriental style with modernity in the logo, the designer merged the two initial Ds of the company name with the pattern and color of Chinese bronze ware. In addition, both the logo and logotype have a firm build that denotes the structural aspect of furniture design.
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